Doing Good by Doing Good presents a fool-proof plan for building a corporate social responsibility strategy that can effectively balance consumers’ expectations around giving back to the community and shareholders’ demands to see dividends soar.
Peter Baines OAM is an international keynote speaker on the topics of leadership, change management and corporate social responsibility. He offers insight into the lessons learnt from the challenges he faced as a police officer, forensic investigator and founder of the Thailand-based charity, Hands Across the Water.
Can an organisation’s corporate social responsibility program both improve the lives of the community and grow a bottom line?
Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business. Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns.
This book will help readers: